In the past skateboarders were regarded as the punks of the board sports fraternity, while skater boys were seen as skull-wearing kids with a rebellious attitude. While the skull tee shirts and an element of the rebellious attitude may still remain, new skate brands in touch with the soul of the sport are creating a more relaxed vibe. To many, this will ensure that the skateboarding sports longevity is achieved.
Element Skate Lifestyle
One such brand that has helped to bring change is Element. This was a brand created by the American artist Johnny Schillereff, but when so many skate brands at the time were aggressive and in your face, Schillereff's Element wanted to show the positive effect that skateboarding can have. Element's close association with the elements of air, wind, water and fire has produced unique skate clothing designs, and skate accessories that are popular with skateboarders, surfers, and those that appreciate cool clothing. With sponsored riders such as Bam they can't be going to far wrong.
Boarders Clothes & Gear
Now that skate wear and skate accessories have perfect balance, you can still choose your studded belts, Vans skull prints, baggy low-sitting jeans and Rowley skate trainers; or you can mix it up with some stylish Element earthy prints linking the rider to the elements, looking good and making a positive statement.