In 1990 Quiksilver was a highly successful men's surf brand, but they strongly believed that female surfers had long deserved an authentic surf brand of their own. The ladies surf company Roxy was born, and in the summer of 1990 a range of Roxy swimwear was released with immediate success. By 1992 a full range of Roxy surf clothing and snow wear pieces was available. The following year the Roxy logo as we know it was created. Adapted from the Quiksilver wave and mountain logo, the Roxy heart shape was formed from two Quiksilver logos joined together.
Women's Surfing Boardshorts
When Roxy designed and created a women's boardshorts, which offered a great fit and flexibility, it created a massive trend. Rip Curl, Billabong, Hurley and many more surf companies quickly followed suit and all now produce ladies boardshorts which are incredibly popular for surfing in warm waters, at the beach or pool and as casual comfortable clothing in warm weather.
Pro Female Roxy Surfers
As well as its global tournament sponsorships, Roxy also have a large stable of female surfers, skiers and snowboarders in its Boardriders Team. Under the guidance of Lisa Anderson, one of the most influencial surfers in the history of women's surfing, the Roxy Boardriders Team have been highly successful in competitions. Current Roxy Boardriders Team members include: Megan Abubo (USA), Chelsea Georgeson (Australia), Veronica Kay (California, USA), Kassia Meador (California, USA), Kula Barbieto (Hawaii), Carissa Moore (Hawaii), and previous world champ Sofia Mulanovich (Peru).
Stylish Roxy Brand
Roxy, with its daring and classy brand of surf clothing, continues to grow in popularity. Roxy has become the surf lifestyle brand for girls across the globe, enjoying mass appeal without losing its core surfing audience.