The idea started in San Diego, California in 2001 amongst two friends from South Africa, Mike and Travis. With a long history in skateboarding, surfing, art, music and street culture the guys wanted to create clothing they couldn't find anywhere else.
IRON FIST clothing and footwear are wholly known for their phenomenal artwork, and unique designs; it is impulsive, raw and unapologetic. You will find outbursts of obnoxious color mixed with raw and dirty inspired street art, designed by a barrage of some of the world's best underground and street artists.
Perhaps Iron Fist's key asset is its honesty and intention, real clothing made by real people.