Animal surf clothing enables us all to live the surf lifestyle regardless of our location, with a great range of colourful eye catching surf wear and street wear designs. To see a large range of men’s Animal t-shirts, hoodies, shorts, and boardshorts check out our Animal clothing section at the Shred Head online surf clothing shop.
Animal did not begin as a water sports clothing brand. The Animal surf brand was originally conceived in 1987 by two surfers that were frustrated with continuously losing their watches as the straps would break in the extreme surfing conditions. The two surfers came up with a solution using a webbing and Velcro strap that seemed to put and to their problems.
Production of the straps began in small quantities in the back bedroom at one of their mother’s houses. The surfers sold their surf watch straps to their surfing friends and the money they raised paid for surf trips to Hawaii, the spiritual home of surfing, and the amazing surf spots along Australia’s Gold Coast. In Australia and Hawaii they sold more of the watch straps to surfers and water sports fanatics.
The simple and rugged watch strap was suitable for other action sports such as windsurfing, snowboarding, skateboarding, and mountain biking. The watch strap quickly became a success and Animal was born. The surf company began to produce Animal sports watches for surfers and freesports enthusiasts. The great looking Animal watches were water resistant, functional, and were a phenomenal success.
Building on their success with surf watches Animal began to produce a range of men’s surf clothing, including Animal t-shirts, hoodies, boardshorts, walk shorts and accessories. The surf brand grew with the popularity of surfing and board sports in the UK. Now, Animal clothing with its eye catching branding and designs has become extremely popular with active sports enthusiasts. With Animal now sponsoring surfers such as British ripper Alan Stokes, snowboarders, windsurfers, kite surfers, wake boarders, and moto x riders.